To TikTok or Not TikTok

The beauty industry is always changing, and social media platforms like TikTok are becoming more and more important to how people who want to work in the beauty industry learn and connect with schools. However, the question remains: Does your beauty school really need to be active on TikTok to reach potential students?

One of the reasons why TikTok has become so popular among younger generations is its organic algorithm, which is widely regarded as one of the best on the market. The algorithm is made to look at how users act and what they like so that it can give each user the most relevant and interesting content. As a result, it's no coincidence that you can open the app and the next thing you know, two hours have gone by of just watching video after video. TikTok's algorithm does an excellent job of serving the right videos to the right audience at the right time, making it a powerful tool for reaching potential students in the beauty industry. You can use TikTok's algorithm to connect with a whole new generation of aspiring beauty professionals by making high-quality, interesting content that speaks to your audience.

However, just because TikTok is popular doesn't necessarily mean your beauty school needs to be active on the platform to reach potential students.

TikTok can be a good way to show off your school's personality and approach to beauty education, but it's important to think about whether it fits with your school's overall marketing plan and resources.

Not sure what's best for your school? We can help! Schedule a free strategy call with our team today -(435) 414-9726‬.

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